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Business Need:
A large Hotel Industry firm wished to increase
operational efficiency and reduce costs by nationalizing the functions
of its large, global data center, which had a sizeable population
of mid-range servers using a host of software products.
IBN Solutions:
Problem definition helped us determine
how the customer could distribute the fixed cost over various
vendors by using a unique combination of local and offshore delivery
of services. Once we understood the range of software in use by
the customer, we developed effective 'integration' solutions.
We put in place a sound monitoring mechanism to manage the 'soft
side' - administering the database.
IBN implemented its industry-recognized process in
running the day-to-day operations of the Data Center and employed
best practices to help reduce the overall costs of management.
The customer's fixed costs were converted to variable costs. We
combined local and offshore management help desks, round-the-clock
online support and applied our optimizing process to catalyze
operational efficiency. By using Right Source, our unique delivery
model, the customer was able to access our global expertise and
gain cost savings.
Our experience of establishing IDC (Indian Development Center)
for foreign companies gives us superior Management capabilities,
which enables us to lay strong communication standards providing
better remote Management for foreign partners.
Communication Standards deployed
Some of the policies we have adopted in managing the ODC are
as follows:
1. Mandatory daily logs sent by each employee.
2. Progress Report sent by the Managers. All the managers are
supposed to work in shifts, which allow them to interact with
their US counterparts as well as the team working in the Day shift.
3. Working in all shifts facilitating effective communication
on CHAT/EMAIL with their US counterparts. We follow the 24x7 schedule
strictly.
4. Intranet Servers with CVS/PDM facilitating version control
over the developments in both the offices. . All the daily developments
are accessible from the remote office.
5. IP cameras giving real time video inputs of the office premise
(10 seconds frames delay).
6. Mailing List. We have a mailing list, which is used to send
messages to all the employees. Thus each person is familiar with
the development within the office and can comment over it.
7. Deliverables are defined and each phase is documented with
the date of inception of the process until they are successfully
delivered/deployed.
8. Use of Corporate communicator (http://www.CORPCOM.cc). In this
communication engine, each complaint, request, change of specifications,
is recorded with a ticket number and is assigned a period of response.
If the ticket remains unsolved /unattended it immediately sends
mail to the next hierarchy level and is brought under the Management's
notice with the ticket number as reference.
Departments Growth
| Departments |
US StaffApril 2001 |
US StaffApril 2002 |
ODC StaffApril 2001 |
ODC StaffApril 2002 |
| Inventory |
5
|
5
|
2
|
16
|
| Affiliate Marketing |
3
|
2
|
1
|
6
|
| Internet Research |
0
|
0
|
1
|
6
|
| Accounting |
2
|
0
|
0
|
6
|
| Customer Support |
6
|
1
|
4
|
14
|
| Web Promotion |
0
|
0
|
0
|
6
|
| Web Designers |
2
|
1
|
1
|
6
|
| Data Miners |
0
|
0
|
0
|
2
|
| Quality Audit |
0
|
0
|
0
|
2
|
| Content Writers |
0
|
0
|
0
|
2
|
| Technical |
5
|
2
|
6
|
16
|
| Total |
23
|
7
|
15
|
82
|
Market Segment Growth and Activity Growth of Client in a year
| Business Parameters |
April 2001 |
April 2002 |
| No. of hotels |
2800 |
4200 |
| No. of affiliates |
600 |
2200 |
| Average Transactions per Day |
60 |
100 |
| Pending hotel Confirmations |
20 / day |
Daily Solved |
| No. of Hotel Brochures (Graphics) |
0 |
3000 |
| Mass Communications |
10000 Mails weekly |
1 million Mails weekly |
| News Letters published |
Weekly one |
Weekly 5 |
| Technical Features |
0 |
Compatible with any Affiliates |
| Revenue |
4 Million Dollar |
6 Million Dollar |
| Internal Affiliates |
0 |
600 |
| Companies Monthly Expense |
150,000 USD |
80,000 USD |
Some Examples as how do we Develop Responsibilities and Measure there Deliverables.
» Web Design Promotion Supervisor
» Web Designer
» Web Promotions Analyst
» Affiliate Sales Supervisor
» Affiliate Sales Analyst
» Content Development
» Inventory Management Department
» Research / Page Design - Job Duties
» Inventory Update Analyst
» Competitive Pricing Analysts
» Inventory Supervisor / Auditor
» Inventory Manager
» Accounting Group Manifesto
^top
Web Design Promotion Supervisor
1. Maintains existing web site content current; supervises web
promotions staff to promote the websites.
Deliverables: Schedule of site maintenance, Promotions reporting.
2. Initiates and organizes the development of new web sites, building
necessary themes and content, then implements them on HotelQuest
servers.
Deliverables: Checklist for new web sites, ftp access logs and
update status of work.
3. Measures the performance of each website deployed and produces
reports to inform management of performance.
Deliverables: Performance reports, communication with management.
4. Manages development and placement of promotional materials
for these sites including banners, panels, buttons and smart banners
etc..
Deliverables: Placement Schedules, Promotional material inventory,
Promotions pages, and promotions monitoring.
^top
Web Designer
1. Design graphics and text elements for web sites as requested.
Deliverables: Request roster and checklist of items produced,
work reports.
2. Take responsibility for sites assigned to determine update
requirements.
Deliverables: Site reports, requirement proposals.
3. Review webmaster emails for improving sites.
Deliverables: Create email followup logs, respond to emails within
24 hrs.
4. Evaluate the competitive web content available and recommend
and implement approved ways to improve and maintain our superior
competitive position.
Deliverables: Competition analysis reports, Recommendations and
implementation.
5. Make modification as requested by the promotions staff to increase
click through rates.
Deliverables: Promotion Optimization reports and logs.
^top
Web Promotions Analyst
1. For sites assigned, improve site content to make it more appealing
for search engine an directories.
Deliverables: Update assignment roster, Checklist for processing
sites for optimization
2. Submit according to the submission plan for the site.
Deliverables: Submission logs
3. Measure click throughs and positioning of the sites producing
reports to measure progress.
Deliverables: Click through and sales progress reports by site.
4. Prioritize activities to impact the largest number of click
throughs and sales transactions.
Deliverables: Maintain task list.
5. Help initiate new sites by staying updated on what customers
are searching for.
Deliverables: Search term research report.
^top
Affiliate Sales Supervisor
1. Initiate, develop and manage affiliate outreach campaigns.
Deliverables: Maintain campaign list and status, position papers
to initiate new campaigns and requisition resources to deploy
them.
2. Develop materials, sites, resources and support information
for affiliates to quickly transition from being prospects to partners.
Deliverables: Resource packet for affiliates, resource site, communications
materials including letters and press releases.
3. Support affiliates with responses to questions and communicate
with other operating departments to get them support.
Deliverables: Template letters to respond to issues, respond to
affiliates in less than 24 hrs.
4. Ensure that affiliates are satisfied with our service, co-ordinating
with US management to gain assistance to do this.
Deliverables: Do biannual satisfaction surveys, communicate with
affiliates that are producing lower performance, communicate with
affiliates that have larger potential to produce based on our
site presence on their sites.
5. Monitor the production of affiliates and work with those that
want to increase their business.
Deliverables: Production reports, site evaluation checklist for
affiliates.
6. Inform management of changes or expected changes in affiliate
sales production.
Deliverables: Timely communication.
^top
Affiliate Sales Analyst
1. Research sites for suitability to approach for partnership,
communicate with appropriate staff that update the site, work
with staff to ensure sites display Hotelquest inventory appropriately.
Deliverables: Work progress report by site.
2. Follow up on site registrations to help site managers to begin
selling HotelQuest inventory.
Deliverables: Prompt response to registrations, progress report
on registrations.
3. Evaluate the performance of affiliates as instructed.
Deliverables: Performance evaluation checklist / report.
4. Contact affiliates as instructed to improve their production.
Deliverables: Affiliate work reports.
5. Announce affiliate promotional campaigns and help affiliates
understand the benefit of promoting them.
Deliverables: Communication with affiliates, contribute to the
bell hop news letter, make promotion participant reports.
^top
Content Development
1. Responsible for timely development of effective newsletters
that achieve the communication goals of the company.
Deliverables: Publication schedule and report.
2. Requests and obtains topics from the US staff, researches topics,
develops contents, gets approval from required department heads,
and supervises the delivery of the news-letters to their audience.
Deliverables: Co-ordination and approval emails.
3. Measures the effectiveness of the newsletters based on audience
response and click through results.
Deliverables: Click through report, Participation reports
^top
Inventory Management Department
Research / Page Design - Job Duties
1. Research data for hotels assigned and produce content for
the hotel information pages in a consistent and standardized manner.
Complete quality checklist for work completed.
Deliverables: Sites, content and checklist.
2. Communicate with US operation and hotels requesting appropriate
information if data is not available through online research.
Otherwise send completion approval requests to hotels when sites
/ content is complete.
Deliverables: Standardized approved emails and their use.
3. Maintain an online log of all work coming in so that the current
stage of each hotel being worked on is maintained.
Deliverables: Create project url and update it daily.
4. Upon hotel approval of sites activate them on Pegasus, assigning
appropriate hotel names and priority rating as requested by the
US staff.
Deliverables: Maintain online status log, communicate with hotels
using standard communication.
5. Co-ordinate with the Inventory Audit Supervisor to ensure
that product being produced is acceptable aesthetically and recommends
improvements to all areas of work to ensure that HQ is superior
to competition.
Deliverables: Recommendations and co-ordination
6. Perform other work as requested for the success of the team.
7. Maintain a daily activity log by person.
Deliverables: Daily activity log.
^top
Inventory Update Analyst
1. Handle inventory change requests urgently and submit them
for zero defect audit.
Deliverables: Checklist / Submission Form, Maintain update status
on line.
2. Input inventory for new hotels and produce completion alerts.
Generate completion reports weekly.
Deliverables: Checklist / Submission Form, Maintain update status
on line.
3. Co-ordinate with the design team to ensure that sites for
the new hotels are complete before inventory input.
Deliverables: Co-ordination, review of Designer status reports.
4. Make recommendations for improvements to all areas of work
to ensure that HQ is superior to competetion.
Deliverables: Make written recommendations
5. Perform other work as requested for the success of the team.
6. Maintain a daily activity log by person.
Deliverables: Daily activity log.
^top
Competitive Pricing Analysts
1. Process pricing queries on defined sites comparing our price
to others selling the product. Generate reports as defined and
maintain them online for review.
Deliverables: Pricing reports, following predefined procedure
to generate them.
2. Make recommendations for improvements to all areas of work
to ensure that HQ is superior to competition.
Deliverables: Make written recommendations
3. Perform other work as requested for the success of the team.
4. Maintain a daily activity log by person.
Deliverables: Daily activity log.
^top
Inventory Supervisor / Auditor
1. Ensure that update work is being done on a timely basis (less
than 24 hrs) and produce online status report of the work in process
and performed.
Deliverables: Supervision and Report management
2. Ensure that new hotel sites are produced on a timely basis
(less than 72 hrs) and the content information meets HQI quality
standards.
Deliverables: Supervision and Report Generation
3. Produce reports of City by city availability over 12 months
into the future to ensure that adequate inventory is available
with special focus on large and strategic locations.
Deliverables: Inventory Report, Actions related to ensuring availability.
4. Communicate with hotels by emails and faxes requesting help
with any inventory problems. Use only approved communication for
an mass outreach programs. Message types (Must be approved by
Rene Pouteau in the US)
a. Requests to add inventory of dates our system has sold out.
b. Requests to add inventory when it is about to expire.
c. Request to update rates during special periods
d. Requests to hotels that continually deny our reservations and
respond with sold outs.
e. Other messages as required
5. Make recommendations for improvements to all areas of work
to ensure that HQ is superior to competition.
Deliverables: Make written recommendations
6. Perform other work as requested for the success of the team.
7. Maintain a daily activity log by person.
Deliverables: Daily activity log.
^top
Inventory Manager
1. Ensure that the department's work is being done on a timely
and accurate (ZERO DEFECT) basis. Further ensure that all defined
reports are being produced.
Deliverables: Supervision
2. Co-ordinate with the US operation regarding Inventory operations
and sales activity supporting both as requested.
Deliverables: Communication
3. Initiate campaigns to maintain standards of availability and
hotel presence and implement them consistently.
Deliverables: Actions related to developing and enforcing standards.
4. Communicate with hotels by emails and faxes requesting help
with any inventory problems. Use only approved communication for
an mass outreach programs
Deliverables: Prompt and effective communication
5. If department is falling behind in work then the manager assists
the appropriate group to catch up with the work and meet corporate
objectives.
Deliverables: Ensure delivery standards helping when necessary.
6. Recruits and maintains a motivated staff to accomplish department
objectives within budgeted parameters. Recommends adjustments
to budget as necessary.
Deliverables: Recruit, and maintain staff, make recommendations
7. Make recommendations for improvements to all areas of work
to ensure that HQ is superior to competition.
Deliverables: Make written recommendations
8. Perform other work as requested for the success of the team.
9. Maintain a daily activity log by person.
Deliverables: Daily activity log.
^top
Accounting Group Manifesto
Responsible for bank reconciliation, and receivables accounting.
1. Creates and maintains bank reconciliation including current
status of each bank account assigned.
Deliverables: Maintain reconciliation and payment log, provide
daily reports of funds in accounts, report and research any suspicious
payment activity.
2. Maintains the status of receivable and other current asset
accounts, handles billing on receivables, maintains receivable
aging.
Deliverables: Prompt billings on receivables, Receivables aging
^top
Revenue Audit Accountant
Responsible of daily and period end revenue reconciliation
1. Track system revenue and compare it with collections on a
daily basis. Find discrepancies and report their breakdown immediately.
Deliverables: Daily revenue reconciliation, Mth to date column
as well.
2. Research Charge-backs and supply detailed data for hotel follow
up by support and US accounting staff.
Deliverables: Charge-back reconciliation, Charge-back research
report within 24hrs of Charge-back receipt.
3. Provide adjusting entries at month end for bank reconciliation.
Deliverables: Monthly adjusting entries
4. Review rates being entered into the system.
Deliverables: Maintain log of each rate reviewed.. with signoff
^top
Payables Accountant - Charge Cards
Maintain a reconciliation of credit card charges to corporate
cards
1. Research credit card bills and reconcile them to credit card
authorizations issued by the support department. Create and exception
report of each non authorized or incorrect charge.
Deliverables: Credit card reconciliation, exception report
2. Resolve non authorized charges with hotels and vendors and
/or co-ordinate the same with charging parties.
Deliverables: Charge problems report.
3. Maintain information on credit card limits and ensure that
the charge activity is within limits by informing support and
executives when cards approach limits.
Deliverables: Charge card alerts
^top
Payables Accountant - Hotel Bills
Maintain an audited record of hotel billings and accounts payable
aging.
1. Time stamp and archive hotel invoices upon receipt.
Deliverables: Electronic or physical filing system by invoice
number assigned by us.
2. Research each hotel invoice, associating our transactions with
the invoice to determine if the billing is correct.
Deliverables: Research response for invoices and spreadsheets
of invoice reconciliations.
3. Enter researched invoices into the payables system, generate
aging reports and alert management to payment problems.
Deliverables: Maintain data current, aging report, management
alerts
4. Generate reject reports for further research by accounting
supervisor.
Deliverables: Hotel invoice reject reports.
5. Generate check requests as instructed by supervisor and US
executives.
Deliverables: enter check requests in the QuickBooks accounting
system
^top
Assistant Accounting Manager
1. Help each accountant to complete their Deliverables
successfully
as necessary and ensure that there is enough cross training to
assure that the work assigned to the group can be completed.
Deliverables: Create review checklist of each accountant, report
on work not being done, coordinate with, and train accountants.
2. Review invoice reject report and co-ordinate resolution with
US staff or hotels as instructed.
Deliverables: Hotel Invoice Reject Report submitted to US staff.
3. Record and manage accruals of standard and re-occurring entries
to the financial statements, including but not limited to balance
sheet items.
Deliverables: Provide monthly adjusting entries for financial
statements as directed.
4. Help create automation specification and audit the affiliate
commissions report.
Note: Until this is automated.. we may need additional staffing
to ensure this is done on a timely basis.
Deliverables: Audit sheets for affiliate commission reports.
^top
Accounting Manager
1. Enforce and maintain strict confidentiality of financial data
and related information.
Deliverables: Communicate and ensure conformance with confidentiality
policy.
2. Ensure adequate staffing and performance on department objectives.
Deliverables: Recruit, cross train, evaluate performance, salary
adjustment proposals, co-ordination inside department.
3. Report to US staff as requested.
Deliverables: Maintain log of request and complete on a timely
basis.
4. Generate financial statements as requested.
Deliverables: Financial statements.
5. Work with other departments as required to accomplish departmental
objectives.
Deliverables: Attend and help with interdepartmental tasks.
6. Audit work of other departments as requested.
Deliverables: Reports as needed
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