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Our expertise in IT vertical has been mainly connecting technology solutions with the specific industry. The majority of the technology projects were in terms of benchmarking products and competitors, estimating the market size along with the forecast, The benchmarking was done mainly on the basis of technology, functionality, market presence, strategy, tactical, pricing, and after sales services. We have been writing compelling business cases to promote the technology solution and providing companies marketing support.
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Connecting technology solution provider and the Industry vertical
 CRM and ERP
ERP, CRM, HR, Banking solution, Insurance solution, mail handling solutions
SPL- Service parts logistics solution
Communication tool utility- common web based interface to link Phone, Email, Fax, SMS, FTP, MMS
RFID tags and solutions
Wireless trucking solution
M2M technologies
Travel Search engine
- CRM and ERP
Market assessment of the CRM and ERP in the Logistics service providers, 3PL/4PL along with a compelling business case to promote buying of CRM & ERP in logistics industry.
- ERP, CRM, HR, Banking solution, Insurance solution, mail handling solutions
Benchmarking solution providers to the postal companies, mainly for ERP, CRM, HR, Banking solution, Insurance solution, mail handling solutions. Project involved benchmarking SAP, Oracle, Siebel, IBM, Siemens, and Peoplesoft. The benchmarking was on the basis of functional, technical, strategy, tactical, market presence. The project involved 50 interviews of the end users (postal companies) and 5 consultants.
The End objective was recommended strategy to enter the market with necessary attack/defend/avoid policies. The report was internally by all senior marketing managers of the client.
- SPL- Service parts logistics solution
Market study of the SPL solutions in Engineering, automobiles, electronics, aviation, and Industrial. The project involved 25 interviews, 5 for each of the segment to understand their buying criteria for SPL solutions. There were competitors interviews as well to benchmark their product offering and provide a clear concise market entry strategy for the SPL solution provider.
- Communication tool utility- common web based interface to link Phone, Email, Fax, SMS, FTP, MMS
The project involved critical analysis of distribution channel of Communication utility. This utility provides integration across multiple applications, multiple technology, multiple interfaces, multiple partners.
Industry name: Supply chain Event management softwares, communication tool, integrating tool, collaborative applications. This is an Integrating technology for efficient communication systems , providing common web based interface to link Phone, Email, Fax, SMS, FTP, MMS and thereby build common collaborative link. The tool support fax-to-web, email to fax, web to fax, and other utilities to provide tangible visibility in the operational milestones and events.
There was no clear understanding of the market as the product categoriation wasn’t clear. The product wasn’t sold as standalone but as a part of package by most of the distributors including ERP, CRM, SCM application provider.
End objective: Recommended well backedup distribution channel strategy to enter the market, facing least competition and piggybacking upon the ready established distribution channel.
- RFID tags and solutions
Market assessment of RFID in transportation and logistics industry.
End objective: To categorizing early adopters, followers, late followers, Non interested end and target customers
- Wireless trucking solution
Primary research sourced from over 200 trucking companies, including innovative private fleets and small & medium size operators, 100 pages of unpublished data and analysis that will gives comparable snapshot of how main players are exploiting wireless technologies.
- M2M technologies
Market assessment of M2M technologies for Gas and Petroleum companies and identifying opportunities existing in the market.
- Travel Search engine
Market assessment of TSE- a newer channel of online travel medium, consolidating direct and indirect channels both. The project involved interviewing the main players in online travel. The service segment was compared against the revenue model of existing search engines.
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